Vitalis
Health Tracker
Problem Statement
Many people struggle to track their health metrics consistently due to fragmented apps, overwhelming interfaces, or lack of motivation.
Solution
Vitalis is an intuitive, all-in-one health tracker that consolidates fitness, nutrition, sleep, hydration, and mental wellness into a seamless experience with personalized insights.
User Research Insights
Surveys & Interviews:
85%
of users want a single app for all health tracking.
8/10 users complained about app fragmentation ("I use 3+ apps").
"I’d pay for one app that does it all." – Festus Graham
70%
forget to log data manually.
7/10 admitted skipping logs due to forgetfulness ("I’m busy—I’ll do it later").
60%
need motivation (reminders, achievements).
6/10 mentioned streaks, reminders, or rewards as "must-haves."
User Research Insights
Interview Goal:
Understand pain points in health tracking and identify opportunities for Vitalis.
Participants:
10 users (ages 25–60, mix of fitness levels, tech-savviness).
Recruited via Reddit, gyms, and wellness forums.
Questions & Responses
1. Current Habits
2. Pain Points
3. Motivation
Q: "How do you currently track your health/fitness goals?"
Rita Gomez (28y Female): "I use MyFitnessPal for food, Apple Health for steps, and a separate mood app. It’s annoying to switch."
James Alade (45y Male): "I gave up—too many apps. Now I just guess."
Mercy (60y Female): "I write notes in a journal… but I forget to bring it to doctor visits."
Insight: I found that fragmentation frustrates users.
Q: "What’s the hardest part about tracking your health?"
Rita Gomez (35y Female): "I don’t know if my sleep data from Fitbit ‘talks to’ my nutrition app. It’s all disconnected"
James Alade (30y Male): "Remembering to log meals manually. I’ll eat lunch, then forget to scan the barcode."
Insight: I discovered that manual logging and lack of sync are barriers.
Q: "What would make you stick with a health app long-term?"
Rita Gomez (28y Female): "Badges or streaks—I’m competitive!"
James Alade (45y Male): "Reminders! If my app nudged me like a friend, I’d use it more"
Mercy (60y Female): "Seeing progress. Like, ‘You slept better this week—keep it up!"
Insight: Gamification and reminders drive consistency.
Competitive Analysis
MyFitnessPal
Strong in nutrition but lacks holistic health tracking.
Fitbit
Great for fitness but requires wearable devices.
Headspace
Focuses only on mental wellness.
Opportunity
An integrated app with AI-driven insights, gamification, and cross-platform sync.
UX Design Process
User Persona
Name: David, 35
Occupation: Sales Manager, Father of Two
Goals
Maintain energy levels despite a hectic schedule.
Quick workouts & easy meal tracking.
Monitor sleep to avoid burnout.
Frustrations
No time for long gym sessions.
Hard to track meals when eating leftovers or kid-friendly foods.
Sleep is often interrupted.
How Vitalis Helps:
Quick Workout Suggestions (10-min home routines).
Family Meal Logging (Batch entry for shared meals).
Sleep Recovery Tips (Smart alarms + nap tracking).
Alisa Hester
Source
Name: Priya, 29
Occupation: Personal Trainer & Marathon Runner
Goals
Track advanced metrics (VO2 max, recovery rate).
Sync data from multiple wearables (Garmin, Whoop).
Optimize nutrition for endurance training.
Frustrations
Most apps lack depth for athletes.
Manual data entry is tedious.
No actionable insights.
How Vitalis Helps:
Advanced Analytics (Training load, hydration needs).
Auto-Sync with Wearables (One dashboard for all devices).
Macro Breakdowns (Protein timing for recovery).
Name: Margaret, 68
Occupation: Retired Teacher
Goals
Monitor heart health & medication reminders.
Gentle movement tracking (walks, stretching).
Stay socially active (community challenges).
Frustrations
Apps are too complex.
Worried about privacy with health data.
Needs larger text & simple navigation.
How Vitalis Helps:
Senior Mode (Bigger fonts, voice logging).
Medication Alerts (Pill reminders + refill notifications).
Low-Impact Challenges (Group step goals with friends).
High-Fi Mockups
Prototype
Tools Used
Figma
I used Figma for the design and prototyping
Google Forms
I used google forms for user surveys
Maze
I used Maze to test the solutions
Get in touch
What’s next? Feel free to reach out to me if you're looking for a UI/UX designer, have a query, or simply want to connect.
oluwatobi.adewuyi88@gmail.com
+234 8062607653
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